Released new book review: Blue Ocean Strategy

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Blue Ocean Strategy

More detail

Title

Blue Ocean Strategy
Category

Sales and marketing books
Authors

W. Chan Kim
Renée Mauborgne

Reviewer

Manuel Lemos

Summary

In sum, the Blue Ocean Strategy is a series of practices that help making companies so successful that their competitors become practically irrelevant.

This book can provide great insight, whether you dream of building the next Google or Apple-like company, or you just want to understand how companies like that became so successful.

The book is particularly recommended to everybody, business managers or not, that are working at startup companies, so they can quickly figure whether their companies are heading (or not) to a successful blue ocean with a very bright and lasting future.

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