News from AdBrite
February 2008
Dear AdBrite Customer,
Greetings from AdBrite!
Welcome to our February newsletter. This month, as always, you'll find a mix of AdBrite updates and tips and tricks to help make your ad program more effective.
Enjoy,
Paul Levine
VP of Marketing
Drive more conversion with site-level optimization
Learn more ad network transparency
Announcing Spottt, a new way to drive site traffic
Visit AdBrite at upcoming industry events
Drive more conversions with site-level optimization
You may already know that you can use AdBrite's site-level transparency to optimize your ads on a site-by-site basis within a network campaign.
It's one of the things that makes AdBrite unique, and can help you maximize conversions at your target CPA (cost-per-action).
But, ever wonder exactly how it's done? We've collected some tips from our best and brightest at AdBrite. Check them out on the AdBrite blog.
If you like what you see, go ahead and sign up for email updates and/or subscribe via RSS while you're there!
Learn more about ad network transparency
Lots of ad providers talk about transparency, but AdBrite delivers a level of transparency and control that you won't find elsewhere.
Advertisers can see every site on which they've run, and how their ads performed on each of those sites. Publishers can view every ad that's run on their sites, how that ad has performed, and approve or reject individual ads.
For additional perspective on transparency, and the benefits of AdBrite's open ad marketplace model, take a look at an article we recently wrote for iMedia Connection.
Announcing Spottt, a new way to drive site traffic
If you've ever wanted an easy way to promote your site for free, you'll love Spottt.
A free link exchange service from AdBrite, Spottt helps you drive more users to your site. It can work together with the AdBrite ad zones you're already using and any ad buys you're doing.
The concept is simple: by joining, members agree to display ads for other members. Spottt's fully automated, using a small snippet of HTML inserted into any web page, including blogs and MySpace profiles. The amount of free advertising members receive is directly proportional to the amount they give to others. Spottt ads are 125x125 pixels.
Click here to give Spottt a try, or read more at the brand-new Spottt blog.
Visit AdBrite at upcoming industry events
The AdBrite team is frequently out and about at advertising industry conferences and events.
We'll have a big booth at the April Ad:Tech show in our home town of San Francisco, and will also have folks from AdBrite speaking at and attending a number of conferences and shows.
Here are some of the places you can come visit us:
- South by Southwest (Austin, March 7)
- Search Engine Strategies (New York, March 18-19)
- eMarketer Conference (San Francisco, April 15)
- Ad:Tech (San Francisco, April 17)
- Kelsey Group Local Conference (Seattle, May 1)
- OMMA Digital Hollywood (Los Angeles, May 7)
Drop us a note if you'll be there too!