News From AdBrite: Improve Ad Effectiveness

News from AdBrite

May 2008

Dear AdBrite Customer,

Greetings from AdBrite!

Welcome to our May newsletter. This month we included an important advertiser tip in addition to AdBrite product announcements and news.

Check it out!
Jennifer Killian
Marketing Manager

IN THIS ISSUE

AdBrite Rocks with

Live Nation

Open Targeting Exchange (OTX) Launched

Enhanced Age and Gender Targeting for Advertisers

AdBrite Rocks with Live Nation

AdBrite and Live Nation - the world's largest live music company - recently announced the launch of eFan Finder, a proprietary service that helps Live Nation's concert promoters, agents, and artists track and view the performance of their online advertising campaigns.

Live Nation has worked with the AdBrite Marketplace over the past year to promote bands such as Maroon 5, Dave Matthews Band and Van Halen. Publishers, get ready to see premium ads for artists and events!

For more info check out our blog.

AdBrite Launches Open Targeting Exchange (OTX)

A few weeks ago we announced the launch of OTX, the Internet's first open exchange for ad targeting technologies. This new extension of the AdBrite marketplace offers publishers maximum yield by accessing multiple targeting algorithms to create the best match between ad and user. OTX will also increase ad relevance for advertisers.

As an AdBrite customer, your pages and/or ads automatically qualify for OTX!

Learn more about how OTX works

Advertiser Tip: Targeting by Age and Gender

There's no time like the present to review your campaigns' targeting and parameters. Hopefully you've already noticed that in addition to specialty channels, keywords and content categories, you can target your campaigns by DMA, income, ethnicity, age and gender.

AdBrite recently improved our age and gender targeting capabilities. Check out our latest blog post to learn how this targeting can increase the effectiveness of your campaigns.

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